Joaquín has spent twenty years in airline partnerships and customer experience, first at Aeroméxico and then at the SkyTeam alliance in Amsterdam. At Aeroméxico he progressed from international commercial operations to Director of Strategic Partnerships, where he was part of the alliance team governing the Aeroméxico and Delta Joint Cooperation Agreement and negotiated and activated more than 13 codeshare and interline agreements across four continents. At SkyTeam he managed the relationship between the alliance and its member airlines, led the onboarding of new members, and ran alliance wide customer programs such as SkyTransfer.
His work sits where commercial agreements meet daily operations: making sure that what partners sign actually works for passengers at the airport, in the reservation systems and in the revenue accounts. Based in Rotterdam, he brings a working network across SkyTeam member airlines and a practical, detail oriented approach to partnership and customer experience projects.
KEY SKILLS
Airline alliances and alliance governance
Codeshare and interline agreements
Joint venture governance
Partner onboarding and integration
Commercial negotiation between airlines
Customer experience programs (SkyPriority, SkyTransfer)
Airport transfer and premium passenger processes
Distribution systems (Sabre, Amadeus, Travelport)
Fare filing, SPA negotiation and revenue proration
Schedule filing (SSIM) and interline billing (BSP)
Stakeholder management across multiple airlines
KPI and governance design
ENVIRONMENT
Multi airline alliance organisations
Joint ventures and bilateral airline partnerships
Hub and transfer operations
Cross functional programs spanning commercial, IT, legal and operations
PROFESSIONAL ACHIEVEMENTS
Partnerships and Alliances
Negotiated and activated more than 13 codeshare and interline agreements with airlines across four continents, expanding the partner network reach by 22%.
Directed the technical and commercial governance of the Aeroméxico and Delta Joint Cooperation Agreement, a joint venture of more than USD 200 million a year, including a blanket codeshare that required approval from the Mexican civil aviation authority.
Led the onboarding of two new SkyTeam members, covering commercial terms, compliance frameworks, reporting and governance forums.
Renegotiated a key European partnership from a fixed allocation to a free flow structure, materially improving yield.
Implementation and Governance
Project manager and budget owner for all codeshare and interline activations at Aeroméxico on Sabre, coordinating IT, revenue management, legal, industry affairs and operations.
Signed off technical documentation for electronic ticketing, IATCI and schedule and fare connectivity across all codeshare activations.
Redesigned SkyTeam governance documentation and partner compliance standards, improving accountability and consistency across the member network.
Customer Experience
Led the SkyPriority rollout for Aeroméxico across more than 80 international airports.
Led the rollout of SkyTransfer, the SkyTeam connectivity program for passengers transferring between partner airlines, coordinating airlines, airports, ground handlers and technology vendors.
Managed program frameworks for service delivery across more than 20 member airlines and 970 airports, aligning commitments with operational standards and performance targets.
OTHER RELEVANT INFORMATION
Education: Bachelor of Business Administration, Universidad Iberoamericana, Mexico City.
Languages: Spanish (native), English (fluent), Dutch (A2 certified, currently studying B1).
Career: Aeroméxico, Mexico City; SkyTeam Airline Alliance, Amsterdam