Results orientated individual with over 33 years’ experience in Aviation as well as Railways and Bus.
Highly Commercial, strategic and innovative with an entrepreneurial mind and hands-on approach to leadership. Proven expertise and experience in change, restructure and move stable environments. An expert in designing & implementing structured actions and tactical plans that deliver fast, clear and sustainable growth. Creative and structured with very strong problem solving and negotiation skills. A people person, who values the need of developing strong relationships with key organisations, stakeholders, peers and front-line staff towards reaching organisational goals.
KEY SKILLS
Corporate strategy
Network planning & Alliances
Revenue management & dynamic pricing
Network sales & distribution
Digital sales & loyalty hyper personalisation
Ancillaries revenues strategy & pricing
Revenue integrity, data management & AI
Branding & Marketing
Call Centre management
Customer service management
Customer Journey strategy & design
Inflight services & warehousing
Crew engagement & customer focus training
Onboard Catering & Lounges
ESG (Environmental, Social & Governance) policy
Stakeholder management (private & public sector)
ENVIRONMENT
Change management & restructuring
Mergers & Acquisitions
Performance Improvement (growth and/or cost)
New projects/ performance reviews, etc
PROFESSIONAL ACHIEVEMENTS
Revenue Growth & Network development
Lead turnaround programme & growth plans for an IPO
❖ full P&L accountability (f/cast $400million)
❖ growth: 35 new planes to 10 countries in 5 Years
❖ 20% growth in revenues and opening of key routes
❖ Several C-Level Commercial roles for both Legacy & Low Cost airlines
❖ Regional CEO, APAC region – Asia & pacific
❖ CCO for several carries - Europe/ Latin America/ Middle East/ Africa
Lead key restructuring projects with teams as large as 7,000spread several countries/continents with full P&L accountability and budgets up to $7bn revenues and aggressive growth plans - circa 12 % improvement in YoY(on year1)
Twice responsible for moving P&L bottom line from a loss to a breakeven position & profit position:
❖ Closing Revenue gap from -13%
❖ Generating improvements in ASKs and RASK of 82 & 89% respectively versus prev yrs
❖ Significant Movements in Load Factor: +25% with higher ATVs
❖ Scheduled Flights: +58% YTD and +15% pre-pandemic
Lead the full RE-BRANDING of 2 major airlines (legacy & low Cost)
❖ Successfully opened several Strategic Alliances with large industry players (IBERIA & GOL, Delta, other)
International sales Office restructuring. Redefinition of Distribution and International Sales Models replacing local teams with experienced GSAs covering:
❖ EUROPE, AMERICAS, AFRICA, ASIA
Customer Centricity:
Design & implement CUSTOMER JOURNEY directorate to run
❖ INFLIGHT & Onboard services
❖ Product Customization & development
❖ Crew training & engagement (circa 700 employees)
❖ Warehousing management & INFLIGHT supply chain
OTHER RELEVANT INFORMATION
Languages: English (Bilingual); Portuguese (Native); Spanish (Fluent);
Finance Course -Institute Directors, London, UK
MBA in the UK, MS Maths, BSc Applied Maths & Computer Sciences