Peeter Kivestu specializes in aviation analytics. With experience at three global airlines, he transforms business model imperatives into analytics driven results, spanning revenue and customer management, user experience and aircraft operations. He has seen it from both sides: as an airline executive in finance, marketing, operations and information technology, and as a global business consultant at Teradata, an analytics supplier to large enterprises. Within the Advisory Group, he focuses on operationalizing analytics for measurable ROI.
KEY SKILLS
Imaginative solutions to business needs
Shaping Business Solutions with Data
Large scale technology program management – “from business case to delivered results” on multi-year, tech-intensive, corporate- wide programs
Executive Roles at global airlines across Finance, Marketing, Operations and Technology
Business Consulting with global airlines, US Government Agencies (DoD, State DOTs) and transportation providers
ENVIRONMENT
Airlines Finance:
❖ Director level in Financial Planning & Analysis (Profitability Analysis)
·❖ Director Corporate Consulting
Airlines Marketing:
·❖ VP Airline B2B Sales
·❖ Director Freighter Schedules & Cargo Pricing
❖ Airlines Operations: VP Maintenance Materials (aircraft parts & logistics)
Airlines Technology:
❖ Managing Dir Business Solutions (applications development)
❖ VP Advanced Productivity Programs
❖ Analytics Company Consulting:
❖ Director Global Airline Business Consulting
PROFESSIONAL ACHIEVEMENTS
Large Scale Technology Programs Management
Increased sales 15%, and reduced costs 5% in $25M re-engineering of reservations sales process and software
Led e-ticketing, $15M initiative that met its first year 40% penetration goal, led the airline industry in both fraud prevention and development of self-service check-in.
Program managed $6M new field sales contracts software with expected $34M revenues benefits
Shaping Business Solutions with Data
Experience across both airline and sensor data has brought me to multiple roles in aircraft maintenance:
❖ At Northwest Airlines, I managed $750 million global parts organization with 500 staff, and delivered a $50M inventory reduction opportunity, even while reducing parts shortages
❖ At Teradata I published a concept to describe the value and methods of using integrated data to improve aircraft availability, reduce operating and capital costs across 11 distinct domains in aircraft maintenance.
Over the last 7 years, I have been supporting Small Business Innovative Research analytics projects at US Navy and USAF with project management and subject matter expertise (ongoing).
At Teradata, conducted workshops on data analytics business improvement opportunities at Air China, China Eastern, Copa (Panama), Emirates (UAE), Japan Airlines, Lufthansa (Germany), Qantas (Australia), TAM (Brazil), Thai Airways, Turkish, Pratt & Whitney, and others in public sector transportation organizations.
OTHER RELEVANT INFORMATION
Hold a copyright with MIT for a queuing technique useful in aviation operations
Transportation Research Board papers authored jointly with Northwestern University Transportation Center:
An Evaluation of Data Representativeness [of]… Passively Generated Mobile Phone Data, January 2024
Mobile Phone Data for Commute Pattern Estimation, January 2024
Transportation Research Board, invited speaker at Subcommittee on Performance Management, June 2015
Transportation Research Board, invited industry speaker on customer experience, January 2014
Leveling-Up on Loyalty, Teradata White Paper, Fall 2013
The reservations reengineering project (Northwest 1995) was the featured case study in the book Information Technology Project Management, K. Schwalbe (Thompson Learning 2000)

