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Steve Luben

PARTNER

Steve Luben

Over thirty years of leadership across Delta Air Lines, Hartsfield–Jackson Atlanta International Airport and Air Jamaica | Educated at Florida State University and St. Petersburg College | Proven expertise and experience in alliances, revenue management, network strategy, international corporate communications and government affairs, and air cargo—driving global growth and sustained operating efficiency.

Airline and airport leadership across the U.S., Latin America, the Caribbean, the Middle East, Asia, and Africa. His expertise spans global alliances, revenue management, network strategy, logistics, corporate and leisure sales and marketing, public and governmental relations, and enterprise transformation—consistently translating strategies into incremental yield, revenue growth, and cost efficiency.     

KEY SKILLS


  • Network planning

  • Flight scheduling and hub connectivity

  • Pricing and revenue management

  • Global sales & distribution

  • Airline recruitment (passenger and cargo) / Air service development

  • Branding & consumer marketing

  • Airport research, statistical reporting, and innovation

  • Airport commercial airline growth strategy and implementation

  • Call centre management

  • Vacation / Leisure product and route design, strategy, sales, and management

  • International customer service management

  • M & A / Corporate strategy development

  • C-level communications management and briefings

  • Governmental lobbying on treaties and “open skies” structures

  • IATA representation and relations

  • Global alliance recruitment, management, and growth

  • Airline hub sales development and growth

 

ENVIRONMENT


  • Enterprise change management & restructuring

  • Performance improvement (growth & costs)

  • Special projects management and implementation

 

PROFESSIONAL ACHIEVEMENTS

 

Growth and Expansion


  • Integral founding member of SkyTeam, the 2nd largest airline alliance (by revenue and flights)

  • Delta’s leader and counterpart in growing a Latin America partnership by 45x in revenue over a four (4) year period

    ❖ Grew alliance from 1 transborder route to over 20 daily international routes and dozens of flight frequencies

  • Senior Director role leading a team of airline subsidiary’s largest regional revenue source (Latin/Caribbean)

  • Led several key restructuring / change management projects at Delta Air Lines (DL), including revenue growth projects and significant cost cutting measures

  • Responsible for leading the Business Development team at world’s #1 airport (by passengers), ATL, Hartsfield-Jackson Atlanta International

    ❖ Recruited (with team) multiple global airlines, both passenger and cargo, growing

    the airport’s airline revenue, non-airline revenue, and international footprint (Asia,

    Latin America, Middle East, Europe)

  • Integrated Air Jamaica (JM) into membership of the International Air Transport Association (IATA), ensuring vital information exchanges with the world’s key airlines

  • Managed and grew multiple airline alliances and partnerships for Air Jamaica, including with Virgin Atlantic (VS), Air Canada (AC), and Delta (DL)

  • Key communications executive to all C-suite leaders for overall PR releases, crisis communication, M&A opportunities

  • Key leader ensuring proper liaison with Government Affairs team to secure pivotal international Aviation treaties and routes for several airlines

 

Customer Centricity


  • Led teams that ensured SkyTeam customers received seamless integration as the global alliance rapidly expanded

  • Ensured that Air Jamaica’s alliance partners and mutual customers received the highest Customer Service levels in the many countries served by all parties

     

OTHER RELEVANT INFORMATION

 

Education: The Florida State University, USA (Business Administration); St. Petersburg College, USA (Liberal Arts, Business concentration).

Languages: English (Native); Spanish (Fluent)


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